Is Job Loyalty Dead?
“Your work is going to fill a large part of your life. And the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking, and don’t settle. As with all matters of the heart you’ll know when you find it.” – Steve Jobs
As an employer we all want to hire the people who believe the work we are doing is great work.
So how do you find these people?! And once we do find them, how do we nurture and develop them so that they continue to feel empowered, invested and motivated?
The number one thing you can do for your employees is to add value and meaning to their work. Hire the best people you possibly can and then get out of their way! Give them the power to make the job their own and do it in their own way. Genuine satisfaction comes from accomplishment and the feeling that we have completed something difficult and important. So if you want to keep your employees satisfied you must consistently give them harder and more meaningful work!
It seems so intuitive but unfortunately more and more company’s are straying away from this model. They assume that job loyalty is dead and therefore investing time or resources into growing and retaining employees is a waste. It’s a vicious cycle because the less company’s invest in their people, the more employees feel the need to leave in order to grow and progress their careers.
The downside to this is that for employees: the working conditions are quickly decreasing, and so the level of responsibility and the meaningfulness of their work. For employers: the quality of work and motivation of their employees is also decreasing. It’s a loose, loose situation for both sides!!
Before starting AMR, I worked for several companies where this was the standard. And as a low level employee it totally sucked! I felt discouraged, lost, unmotivated and replaceable every day.
As AMR continues to grow and as all of your businesses do the same, we have the power to stop this cycle. We have the ability to bring loyalty and satisfaction back into the workplace! We can choose to invest in our employees and empower them! 🔥