Social media isn’t going anywhere anytime soon. That’s a fact. ☑️
However, the individual platforms that users prefer are always changing and amidst all of the Facebook controversy, many people are wondering if Facebook is on its way out.
It’s scary to think that you can invest tons of time and money into building an audience on one specific platform and then a scandal can happen or user trends can shift and all of the sudden that platform is no longer relevant (flash back to the good old days of Myspace). 😉
So how do you protect yourself from loosing the community you’ve worked so hard to build?
The answer is simple. Focus on cultivating genuine, authentic and engaged relationships with your followers.
For businesses, you must create a connection with your followers that goes beyond what you are selling. So that even if they don’t need what your selling at this moment they can still connect with your content and build a relationship with your brand.
If your audience is engaged with your content and feels a genuine connection to your brand then they will follow you no matter where you go or what social media platform you use. Trust me on this.
And for the record, I don’t think that Facebook is dying (that’s just my opinion) but if it is, I’m not worried! 💕