Marketing Should be an Even Exchange
I LOVE how marketing is becoming more about educating and less about selling.
Marketing should be an even exchange. As marketers, it is our job to give consumers VALUE! We should always be focused more on giving than taking.
There is no place for deception, misrepresentation or dishonesty in modern marketing. Furthermore, if your intentions are one-sided, you will loose in today’s market.
AMR’s strategic marketing approach is all about creating honest and lasting relationships. Our job is to connect consumers with products or services that fulfill a specific need they have and will ultimately add value to their lives. We are, in a way, match makers. We are two entities searching for a meaningful and lasting connection and the best way to do this is to be AUTHENTIC and REAL!