The Biggest Marketing Mistake Small Businesses Make

I tell this to my clients all the time. The power of social media is that it levels the playing field for businesses. You no longer need a huge corporate advertising budget to reach the masses.

Social media gives you the power to build your own audience for little to no cost. 

There are 3 parts to building an effective social media strategy for a business. 
1. Number of followers
2. Quality of followers
3. The content you are posting

When you see your account start to grow it’s easy to get caught up in the number of followers and neglect the other two components. The reason this is dangerous is because the power of your social media lies in the loyalty of your audience NOT the size of it. 

So how do you build and measure the loyalty of your audience. In the social media world we call this statistic: Engagement. This is a measurement of the percentage of your following that is actively engaging with your content and taking steps to learn more about your products and brand. These people have entered the first step of your sales funnel and are on their way to becoming paying customers. This is arguably the most important statistic for businesses to focus on when measuring a successful social media strategy or campaign.

The last but definitely not least component is content. Having a large and engaged audience means nothing if you’re not conveying a clear message! 

The content you post on your social media is not the same as what you would post in a traditional advertisement. Meaning it is not a sales pitch. I tell my clients to think of this content as their gift of free education to their audience. You want to teach your followers about your brand, who you are, what you stand for, and what you have to offer. The goal is not a quick sale. The goal is to build trusting and lasting relationships. These relationships create loyal customers.

The great news is that any business can do this and it’s free! So if you are a small business, an entrepreneur or even a soloprenuer it’s time to STOP THINKING SMALL! The tools are technology are here, so get on board and take advantage of it!

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