There are two parts to a successful social media strategy:
1. Content - you must have high quality, meaningful, and relevant content AND you must be consistent. This means posting at least 5 days a week and staying in within your interest group/industry. For example: If you are an interior designer and the majority of what you post is home related then the following you have grown knows and expects that from you. So, if all the sudden you switch and start posting about food, many of your followers will be disappointed. They followed you because they want to see interior design. As a result, you’ll most likely see your following decrease and your engagement go down. This is not to say that you can never change your mind but if you’re looking to grow, then it is important to do your best to stay consistent and stay on brand - (If you absolutely know that you want to transition your account into a new industry then there are some ways to ease this transition - I’ll talk more about that later this week)
2. Marketing - it is NOT enough to just post good content everyday. To be successful on social media and to grow your following, you must be social!! This means you have to engage with other users on a daily basis. By engagement I mean: liking, commenting, following, sharing and messaging. <— these are the currency 💰 of social media. And guess what... you have an endless supply of it! So give it out freely! - everyday you should be liking, commenting, etc. on not only your followers content but also on new accounts! This is how you capture the attention of new followers and really grow your influence!
Sound like a lot of work? I’m not gonna lie, it is!
So if your feeling overwhelmed or discouraged then start slow. Set aside 1 hour everyday (15 min to post, 45 min to engage!) and work your way up from there.
If you simply don’t have the time or just don’t want the added responsibility, then a full service management agency like @amr_digital might be the way to go!