Superior sales and distribution by itself can create a monopoly, even with no product differentiation.
“Superior sales and distribution by itself can create a monopoly, even with no product differentiation. The converse is not true. No matter how strong your product-even if it easily fits into already established habits and anybody who tries it likes it immediately-you must still support it with a strong distribution plan.” -Peter Thiel
Industry leaders don’t always have the best product, but they do always have the best brand awareness and distribution.
You cannot have a successful business without a strong marketing and distribution strategy. It doesn’t matter how innovative and unique your product is. If you can’t capture users, then it simply will not sell.
As Milan Kundera says, “business has only two functions - marketing and innovation”.
Don’t overlook the importance of marketing!