Words of Wisdom from Garyvee
This is the difference between branding and selling. Gary Vaynerchuk says it best,
“I’m building for the long term, because I think it’s about brand. So many of you are in it for the quick sale, and you are going to be forgotten. I build trust by giving away all of my content for free and then every three years or so, I write a book, and ask if your interested to buy it.
The difference between branding and sales is simple. Are you trying to convert or are you trying to create an experience? The latter always wins.
The reality is, the greatest companies in the world don’t sell. They brand. Think of Apple as a prime example… When, if ever, have you received an advertisement from Apple telling you to BUY their product? It never happens. Apple focuses on building a relationship that will last by deploying all of their energy into branding and showcasing how your life will change once you switch to iPhone. Their ads are about sharing an experience, about the simplicity and ease of use of their products. About how great it is to use the Mac. It’s all about branding.”