Posts in Facebook
There are two parts to a successful social media strategy:

1. Content - you must have high quality, meaningful, and relevant content AND you must be consistent. This means posting at least 5 days a week and staying in within your interest group/industry. For example: If you are an interior designer and the majority of what you post is home related then the following you have grown knows and expects that from you. So, if all the sudden you switch and start posting about food, many of your followers will be disappointed. They followed you because they want to see interior design. As a result, you’ll most likely see your following decrease and your engagement go down. This is not to say that you can never change your mind but if you’re looking to grow, then it is important to do your best to stay consistent and stay on brand - (If you absolutely know that you want to transition your account into a new industry then there are some ways to ease this transition - I’ll talk more about that later this week)

2. Marketing - it is NOT enough to just post good content everyday. To be successful on social media and to grow your following, you must be social!! This means you have to engage with other users on a daily basis. By engagement I mean: liking, commenting, following, sharing and messaging. <— these are the currency 💰 of social media. And guess what... you have an endless supply of it! So give it out freely! - everyday you should be liking, commenting, etc. on not only your followers content but also on new accounts! This is how you capture the attention of new followers and really grow your influence!

Sound like a lot of work? I’m not gonna lie, it is! 

So if your feeling overwhelmed or discouraged then start slow. Set aside 1 hour everyday (15 min to post, 45 min to engage!) and work your way up from there. 

If you simply don’t have the time or just don’t want the added responsibility, then a full service management agency like @amr_digital might be the way to go!

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5 benefits to outsourcing social media management versus hiring in house.

1. Cuts costs almost 50% - outsourcing this role will save you money, time and headache. We live and breath social media and it shows. We are fast, efficient and effective. Because of this we can charge almost HALF THE COST of an entry level social media manager (with 10x the experience) and we don’t require salary, benefits, healthcare, bonuses, mentoring, management, etc. Sounds like a pretty good deal right?!

2. Streamlined processes - we know all the ins and outs of every social platform, support tool, analytics app, affiliate marketing program, etc. The social media landscape is always changing. Whether it be new platforms and algorithms or changes in industry trends or consumer behavior, it’s our job to know, prepare and adjust for these things so that you don’t have to!

3. Industry expertise - We are experts in a field dominated by beginners (social media manager is not typically a high level job). This is the competitive edge that you need to create lasting influence in your industry! We are ready to hit the ground running whenever you are! No training, no learning curve, no management needed. And the quality of work is always guaranteed!

4. Results! - you can have the best content in the world but if you’re not consistently driving new traffic to your page then you won’t see the results you want. Our strategists handle all outreach and growth. We can deliver up to 1,000 new, authentic and targeted followers every single month without the use of bots! 

5. Passive income - growing a targeted following is more valuable than you know. This a loyal audience that will stay with you forever. We can also set you up with affiliate marketing programs and brand collaborations to transform your social media into a source of passive income! 

Interested in learning more? Contact us today to request a free consultation call today!

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Social media isn’t going anywhere anytime soon. That’s a fact. ☑️

However, the individual platforms that users prefer are always changing and amidst all of the Facebook controversy, many people are wondering if Facebook is on its way out.

It’s scary to think that you can invest tons of time and money into building an audience on one specific platform and then a scandal can happen or user trends can shift and all of the sudden that platform is no longer relevant (flash back to the good old days of Myspace). 😉

So how do you protect yourself from loosing the community you’ve worked so hard to build?

The answer is simple. Focus on cultivating genuine, authentic and engaged relationships with your followers.

For businesses, you must create a connection with your followers that goes beyond what you are selling. So that even if they don’t need what your selling at this moment they can still connect with your content and build a relationship with your brand.

If your audience is engaged with your content and feels a genuine connection to your brand then they will follow you no matter where you go or what social media platform you use. Trust me on this.

And for the record, I don’t think that Facebook is dying (that’s just my opinion) but if it is, I’m not worried! 💕

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