Posts tagged authenticity
Building a Brand Step 1

@mattgottesman always has the wisest words! This one really resonates with me though. 

One of the most challenging and also rewarding parts of owning your own business is holding the power to write your own code of ethics. You no longer have a boss to tell you what’s right or wrong. In fact when you start, you don’t really have anyone. It’s up to you to decide what’s right, moral and ethical and what’s not. 

This can be intimidating, trust me I get it! Im still figuring this one out. All I know for sure is that you have to stay true to your values and your vision. At the end of the day that’s what makes your brand. 

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