Posts tagged garyvee
There are two parts to a successful social media strategy:

1. Content - you must have high quality, meaningful, and relevant content AND you must be consistent. This means posting at least 5 days a week and staying in within your interest group/industry. For example: If you are an interior designer and the majority of what you post is home related then the following you have grown knows and expects that from you. So, if all the sudden you switch and start posting about food, many of your followers will be disappointed. They followed you because they want to see interior design. As a result, you’ll most likely see your following decrease and your engagement go down. This is not to say that you can never change your mind but if you’re looking to grow, then it is important to do your best to stay consistent and stay on brand - (If you absolutely know that you want to transition your account into a new industry then there are some ways to ease this transition - I’ll talk more about that later this week)

2. Marketing - it is NOT enough to just post good content everyday. To be successful on social media and to grow your following, you must be social!! This means you have to engage with other users on a daily basis. By engagement I mean: liking, commenting, following, sharing and messaging. <— these are the currency 💰 of social media. And guess what... you have an endless supply of it! So give it out freely! - everyday you should be liking, commenting, etc. on not only your followers content but also on new accounts! This is how you capture the attention of new followers and really grow your influence!

Sound like a lot of work? I’m not gonna lie, it is! 

So if your feeling overwhelmed or discouraged then start slow. Set aside 1 hour everyday (15 min to post, 45 min to engage!) and work your way up from there. 

If you simply don’t have the time or just don’t want the added responsibility, then a full service management agency like @amr_digital might be the way to go!

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Words of Wisdom from Garyvee

This is the difference between branding and selling. Gary Vaynerchuk says it best,

“I’m building for the long term, because I think it’s about brand. So many of you are in it for the quick sale, and you are going to be forgotten. I build trust by giving away all of my content for free and then every three years or so, I write a book, and ask if your interested to buy it.

The difference between branding and sales is simple. Are you trying to convert or are you trying to create an experience? The latter always wins.

The reality is, the greatest companies in the world don’t sell. They brand. Think of Apple as a prime example… When, if ever, have you received an advertisement from Apple telling you to BUY their product? It never happens. Apple focuses on building a relationship that will last by deploying all of their energy into branding and showcasing how your life will change once you switch to iPhone. Their ads are about sharing an experience, about the simplicity and ease of use of their products. About how great it is to use the Mac. It’s all about branding.”

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Must Read Books/How to Master a Skill

How often are you actively investing in furthering your education? How often are you scheduling out time in your day to listen to a podcast, take an online course, read a book, attend a conference or panels, meet with a mentor, etc. 

Take a moment and think about it. When was the last time that you set aside time to invest in your education and actually learn something new. And no, mandatory events and workshops from your work do not count.

If it’s been more than a week since you did this, then this ones for you!

You should be setting time aside every single week to learn something new. If you want to stand out and be truly successful, you have to develop a specialized skill set and not just develop it but seek to master it. 

Mastery doesn’t happen by chance. It is the result of intentionally and consistently investing time, effort and dedication.

If you feel like you genuinely don’t have time during the week. Then Sunday is a great day to dedicate to this. And it shouldn’t feel like a chore. In fact, this is a time that I genuinely look forward to every week.

So, if you’re looking for a new book and/or if this dedication sounds anything like you, then I highly recommend you check out @garyvee newest book - Crushing It. I’m sure most of you already know/follow @garyvee but for anyone who doesn’t, this guy is truly impressive and inspiring!

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