Posts tagged instagram
What type of business is Instagram for?

Instagram is for almost EVERYONE in almost ANY INDUSTRY.

We all know (and probably follow ) some
of the big @instagram industries: food, fashion, fitness, memes, cute puppies/animals, photographers, etc.

These are the categories that are overflowing with influencers. Their products are mostly visual which makes @instagraman obvious platform for them!

So what about everyone else? What if your industry is not particularly visual? What if you’re a service based company? What if you already have more business than you can handle? Or what if you’re just one individual looking for a community of like-minded people?

If you fall into any of these categories, then Instagram IS still for you. And here’s a couple reasons why:

Communication is key in both business and community building. The more directly you easily you can connect/communicate with potential customers the better. They say a pictures worth a thousand words, and in the advertising world - a thousand words is worth serious money!! _
So what if you don’t have the content (aka photos) to post on Instagram. If you are a service based company or simply don’t have enough photos, you have to improvise. And it’s not that hard - you can either pull from stock photography and add your own wisdom/personality into the caption, you can create your own content (quotes, photos, drawings, graphics), you can even use user-generated content from your current clients/customers!The point is that there are many way to create/gather content and it does not have to be time consuming or expensive.

Beyond the visual aspect, what makes Instagram SO powerful is that it gives you the ability to locate and connect with your IDEAL client/customer/community. It doesn’t matter if your business is small, large, local, global, in need of more business, or overly busy - all businesses benefit from finding the RIGHT clients/customers. These are the people you started your businesses for, the ones you love to serve and the ones who identify with and are loyal to your brand. Instagram is the BEST tool for finding and connecting with these people!

This same technique can be used by individuals also. Let’s say you’re passionate about mountain climbing, or maybe you are advocating for a particular political movement. Instagram gives you the ability target and connect with likeminded individuals or organizations both your area and around the world.The opportunities really are endless.

So whether you’re a large global company, a mom and pop shop, a doctor, a therapist, a convenience store, a contractor, a freelancer, a job hunter, or just a passionate individual with a message to share - Instagram is for YOU!

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Social media isn’t going anywhere anytime soon. That’s a fact. ☑️

However, the individual platforms that users prefer are always changing and amidst all of the Facebook controversy, many people are wondering if Facebook is on its way out.

It’s scary to think that you can invest tons of time and money into building an audience on one specific platform and then a scandal can happen or user trends can shift and all of the sudden that platform is no longer relevant (flash back to the good old days of Myspace). 😉

So how do you protect yourself from loosing the community you’ve worked so hard to build?

The answer is simple. Focus on cultivating genuine, authentic and engaged relationships with your followers.

For businesses, you must create a connection with your followers that goes beyond what you are selling. So that even if they don’t need what your selling at this moment they can still connect with your content and build a relationship with your brand.

If your audience is engaged with your content and feels a genuine connection to your brand then they will follow you no matter where you go or what social media platform you use. Trust me on this.

And for the record, I don’t think that Facebook is dying (that’s just my opinion) but if it is, I’m not worried! 💕

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