When it comes to closing clients on social media, a stunning feed can definitely help, but it's not enough to close the deal! Within that pretty feed, every single post you share needs to serve a purpose. And by purpose, I mean it needs to provide VALUE. Aesthetics will get people in the virtual door (aka onto your profile). But you need valuable, compelling, and engaging content in order to get them to open their wallets and beg you to work with them!