Posts tagged instagram marketing
There are two parts to a successful social media strategy:

1. Content - you must have high quality, meaningful, and relevant content AND you must be consistent. This means posting at least 5 days a week and staying in within your interest group/industry. For example: If you are an interior designer and the majority of what you post is home related then the following you have grown knows and expects that from you. So, if all the sudden you switch and start posting about food, many of your followers will be disappointed. They followed you because they want to see interior design. As a result, you’ll most likely see your following decrease and your engagement go down. This is not to say that you can never change your mind but if you’re looking to grow, then it is important to do your best to stay consistent and stay on brand - (If you absolutely know that you want to transition your account into a new industry then there are some ways to ease this transition - I’ll talk more about that later this week)

2. Marketing - it is NOT enough to just post good content everyday. To be successful on social media and to grow your following, you must be social!! This means you have to engage with other users on a daily basis. By engagement I mean: liking, commenting, following, sharing and messaging. <— these are the currency 💰 of social media. And guess what... you have an endless supply of it! So give it out freely! - everyday you should be liking, commenting, etc. on not only your followers content but also on new accounts! This is how you capture the attention of new followers and really grow your influence!

Sound like a lot of work? I’m not gonna lie, it is! 

So if your feeling overwhelmed or discouraged then start slow. Set aside 1 hour everyday (15 min to post, 45 min to engage!) and work your way up from there. 

If you simply don’t have the time or just don’t want the added responsibility, then a full service management agency like @amr_digital might be the way to go!

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Words of Wisdom from Garyvee

This is the difference between branding and selling. Gary Vaynerchuk says it best,

“I’m building for the long term, because I think it’s about brand. So many of you are in it for the quick sale, and you are going to be forgotten. I build trust by giving away all of my content for free and then every three years or so, I write a book, and ask if your interested to buy it.

The difference between branding and sales is simple. Are you trying to convert or are you trying to create an experience? The latter always wins.

The reality is, the greatest companies in the world don’t sell. They brand. Think of Apple as a prime example… When, if ever, have you received an advertisement from Apple telling you to BUY their product? It never happens. Apple focuses on building a relationship that will last by deploying all of their energy into branding and showcasing how your life will change once you switch to iPhone. Their ads are about sharing an experience, about the simplicity and ease of use of their products. About how great it is to use the Mac. It’s all about branding.”

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What type of business is Instagram for?

Instagram is for almost EVERYONE in almost ANY INDUSTRY.

We all know (and probably follow ) some
of the big @instagram industries: food, fashion, fitness, memes, cute puppies/animals, photographers, etc.

These are the categories that are overflowing with influencers. Their products are mostly visual which makes @instagraman obvious platform for them!

So what about everyone else? What if your industry is not particularly visual? What if you’re a service based company? What if you already have more business than you can handle? Or what if you’re just one individual looking for a community of like-minded people?

If you fall into any of these categories, then Instagram IS still for you. And here’s a couple reasons why:

Communication is key in both business and community building. The more directly you easily you can connect/communicate with potential customers the better. They say a pictures worth a thousand words, and in the advertising world - a thousand words is worth serious money!! _
So what if you don’t have the content (aka photos) to post on Instagram. If you are a service based company or simply don’t have enough photos, you have to improvise. And it’s not that hard - you can either pull from stock photography and add your own wisdom/personality into the caption, you can create your own content (quotes, photos, drawings, graphics), you can even use user-generated content from your current clients/customers!The point is that there are many way to create/gather content and it does not have to be time consuming or expensive.

Beyond the visual aspect, what makes Instagram SO powerful is that it gives you the ability to locate and connect with your IDEAL client/customer/community. It doesn’t matter if your business is small, large, local, global, in need of more business, or overly busy - all businesses benefit from finding the RIGHT clients/customers. These are the people you started your businesses for, the ones you love to serve and the ones who identify with and are loyal to your brand. Instagram is the BEST tool for finding and connecting with these people!

This same technique can be used by individuals also. Let’s say you’re passionate about mountain climbing, or maybe you are advocating for a particular political movement. Instagram gives you the ability target and connect with likeminded individuals or organizations both your area and around the world.The opportunities really are endless.

So whether you’re a large global company, a mom and pop shop, a doctor, a therapist, a convenience store, a contractor, a freelancer, a job hunter, or just a passionate individual with a message to share - Instagram is for YOU!

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The Biggest Marketing Mistake Small Businesses Make

I tell this to my clients all the time. The power of social media is that it levels the playing field for businesses. You no longer need a huge corporate advertising budget to reach the masses.

Social media gives you the power to build your own audience for little to no cost. 

There are 3 parts to building an effective social media strategy for a business. 
1. Number of followers
2. Quality of followers
3. The content you are posting

When you see your account start to grow it’s easy to get caught up in the number of followers and neglect the other two components. The reason this is dangerous is because the power of your social media lies in the loyalty of your audience NOT the size of it. 

So how do you build and measure the loyalty of your audience. In the social media world we call this statistic: Engagement. This is a measurement of the percentage of your following that is actively engaging with your content and taking steps to learn more about your products and brand. These people have entered the first step of your sales funnel and are on their way to becoming paying customers. This is arguably the most important statistic for businesses to focus on when measuring a successful social media strategy or campaign.

The last but definitely not least component is content. Having a large and engaged audience means nothing if you’re not conveying a clear message! 

The content you post on your social media is not the same as what you would post in a traditional advertisement. Meaning it is not a sales pitch. I tell my clients to think of this content as their gift of free education to their audience. You want to teach your followers about your brand, who you are, what you stand for, and what you have to offer. The goal is not a quick sale. The goal is to build trusting and lasting relationships. These relationships create loyal customers.

The great news is that any business can do this and it’s free! So if you are a small business, an entrepreneur or even a soloprenuer it’s time to STOP THINKING SMALL! The tools are technology are here, so get on board and take advantage of it!

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The Best Time to Start Advertising on Social Media was 10 Years Ago!

With a net worth of over $100 billion dollar, we all know that instagram is huge. But as a business owner do you really know how much potential you are sitting on with this platform? 

An estimated 71% of businesses worldwide use Instagram. This number has nearly doubled from last years (48.8%) and is projected to continue at this rate into 2019!

Of the 800 million active monthly users on the platform, 80% of them follow a Business on Instagram. 

Additionally, Social Networks Influence 74% of Consumers’ Buying Decisions, so it makes perfect sense that 70.7% of U.S. companies are now using Instagram for marketing, edging out Twitter for the first time in historty!

With this demand, it's no surprise that the Global Instagram influencer market is also on the rise. The industry is now worth approximately 1.6 billion dollars. A number that is projected to rise to 2.38 billion by 2019.

AMAZING right?! Social media marketing and influencer marketing are the present and future of Digital Marketing. 

Why? Because it's CRAZY EFFECTIVE! Businesses are making an average of $6.50 for every $1 spent on influencer marketing.

If you're not taking advantage of Instagram marketing, you are BEHIND!

Like the Chinese proverb says, "The best time to plant a tree was 20 years ago. The second best time is now"

The best time to get a social media strategy was 20 years ago, the second best time is NOW! Contact us today to get started

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