Posts tagged marketing quotes
Superior sales and distribution by itself can create a monopoly, even with no product differentiation.

“Superior sales and distribution by itself can create a monopoly, even with no product differentiation. The converse is not true. No matter how strong your product-even if it easily fits into already established habits and anybody who tries it likes it immediately-you must still support it with a strong distribution plan.” -Peter Thiel

Industry leaders don’t always have the best product, but they do always have the best brand awareness and distribution. 

You cannot have a successful business without a strong marketing and distribution strategy. It doesn’t matter how innovative and unique your product is. If you can’t capture users, then it simply will not sell.

As Milan Kundera says, “business has only two functions - marketing and innovation”.

Don’t overlook the importance of marketing!

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Building Brand Loyalty and Trust on Social Media

The key to a strong business is strong relationships. People do business with people they know and trust. It’s as simple as that. 

The problem is you can only physically know so many people.

So if you want to grow beyond that limit, you have to figure out a way to build these relationships on a scalable level.

That’s where social media comes in!

Social media is arguably the most powerful marketing tool available to businesses today. However, that’s only true when it’s used strategically and effectively.

The businesses who are using social media effectively and reaping the benefits of it are the ones who are using these platforms to create and cultivate a meaningful, authentic, and lasting community with their followers.

If you’re not seeing the results, growth, engagement, sales, or conversion rates that you hope for, it’s probably because you’re focusing more is on selling a product than on creating a community.

So don’t be a sales pitch. We, as consumers, are bombarded by advertisements everywhere we go. No one wants to follow an account that shamelessly promotes themselves/their products each and everyday. 

Instead aim to be a resource. Provide value and information to your followers. Educate them on your industry and what you personally love about it. Take the time to actually engage with them and create that trusting relationship.

This is how you build a loyal following that will actually want to do business with you! 

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If you play it safe now, you’re going to sell yourself short in the end. 

We’ve all heard the saying, If you are the smartest person in the room, find a different room. 

Why? Smart people make you smarter. It’s as simple as that. Yahoo! CEO Marissa Mayer has an anecdote that sums up why.

She says, “Laura Beckman was the daughter of my piano teacher and a great volleyball player. was given the choice of joining the varsity team, where she would sit on the bench for the year, or junior varsity, where she would start every game.

“Laura shocked everyone and chose varsity. The next year she came back as a senior, made varsity again and was a starter. The rest of the players who had been on junior varsity were benched for their entire senior year. 

I asked Laura: ‘How did you know to pick varsity?’ Laura told me: ‘I just knew if I got to practice and play alongside the best players every day, it would make me better. And that’s exactly what happened.’ The same thing happens in the professional workplace.”

The road to success is NOT a straight path. You can climb the corporate ladder but in the end you’re going to come in second to someone like Laura.

So take Laura’s approach. Think long term and think strategy! 

Be humble. No one in their 20s has truly made it. If you think you’ve peaked, it’s time to find another mountain. Your 20s are the time to learn and grow. Don’t think money, think strategy. Work for free, ask for guidance, build your network, surround yourself with successful people who inspire you to up your game, do whatever it takes to gather as much knowledge and experience as you possibly can. 

If you play it safe now, you’re going to sell yourself short in the end. 

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The Biggest Marketing Mistake Small Businesses Make

I tell this to my clients all the time. The power of social media is that it levels the playing field for businesses. You no longer need a huge corporate advertising budget to reach the masses.

Social media gives you the power to build your own audience for little to no cost. 

There are 3 parts to building an effective social media strategy for a business. 
1. Number of followers
2. Quality of followers
3. The content you are posting

When you see your account start to grow it’s easy to get caught up in the number of followers and neglect the other two components. The reason this is dangerous is because the power of your social media lies in the loyalty of your audience NOT the size of it. 

So how do you build and measure the loyalty of your audience. In the social media world we call this statistic: Engagement. This is a measurement of the percentage of your following that is actively engaging with your content and taking steps to learn more about your products and brand. These people have entered the first step of your sales funnel and are on their way to becoming paying customers. This is arguably the most important statistic for businesses to focus on when measuring a successful social media strategy or campaign.

The last but definitely not least component is content. Having a large and engaged audience means nothing if you’re not conveying a clear message! 

The content you post on your social media is not the same as what you would post in a traditional advertisement. Meaning it is not a sales pitch. I tell my clients to think of this content as their gift of free education to their audience. You want to teach your followers about your brand, who you are, what you stand for, and what you have to offer. The goal is not a quick sale. The goal is to build trusting and lasting relationships. These relationships create loyal customers.

The great news is that any business can do this and it’s free! So if you are a small business, an entrepreneur or even a soloprenuer it’s time to STOP THINKING SMALL! The tools are technology are here, so get on board and take advantage of it!

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Marketing Should be an Even Exchange

I LOVE how marketing is becoming more about educating and less about selling. 

Marketing should be an even exchange. As marketers, it is our job to give consumers VALUE! We should always be focused more on giving than taking.

There is no place for deception, misrepresentation or dishonesty in modern marketing. Furthermore, if your intentions are one-sided, you will loose in today’s market.

AMR’s strategic marketing approach is all about creating honest and lasting relationships. Our job is to connect consumers with products or services that fulfill a specific need they have and will ultimately add value to their lives. We are, in a way, match makers. We are two entities searching for a meaningful and lasting connection and the best way to do this is to be AUTHENTIC and REAL!

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Doing Business Without Advertising is like Winking at Someone in the Dark (Pointless)

Ever heard the expression, “if a tree falls in the middle of the forrest and no one is there to hear it, does it really make a sound?”

The same is true in business. If you open a business or launch a new product but no one knows about it, did it really happen? 

You can create an amazing business or product but if you can’t connect with the right people, your business will fail! 

Don’t let that happen!! Big marketing is no longer just for big businesses with hefty marketing budgets. Everything you need to build a viral campaign and take your business to the next level is available for FREE on social media. The key to leveraging this tool is strategy!! That’s where I come in, I’m here to show you the ins and outs of these incredible platforms and help you build your own audience that will be with you forever for FREE! 

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