Posts tagged marketing tips
Superior sales and distribution by itself can create a monopoly, even with no product differentiation.

“Superior sales and distribution by itself can create a monopoly, even with no product differentiation. The converse is not true. No matter how strong your product-even if it easily fits into already established habits and anybody who tries it likes it immediately-you must still support it with a strong distribution plan.” -Peter Thiel

Industry leaders don’t always have the best product, but they do always have the best brand awareness and distribution. 

You cannot have a successful business without a strong marketing and distribution strategy. It doesn’t matter how innovative and unique your product is. If you can’t capture users, then it simply will not sell.

As Milan Kundera says, “business has only two functions - marketing and innovation”.

Don’t overlook the importance of marketing!

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Building Brand Loyalty and Trust on Social Media

The key to a strong business is strong relationships. People do business with people they know and trust. It’s as simple as that. 

The problem is you can only physically know so many people.

So if you want to grow beyond that limit, you have to figure out a way to build these relationships on a scalable level.

That’s where social media comes in!

Social media is arguably the most powerful marketing tool available to businesses today. However, that’s only true when it’s used strategically and effectively.

The businesses who are using social media effectively and reaping the benefits of it are the ones who are using these platforms to create and cultivate a meaningful, authentic, and lasting community with their followers.

If you’re not seeing the results, growth, engagement, sales, or conversion rates that you hope for, it’s probably because you’re focusing more is on selling a product than on creating a community.

So don’t be a sales pitch. We, as consumers, are bombarded by advertisements everywhere we go. No one wants to follow an account that shamelessly promotes themselves/their products each and everyday. 

Instead aim to be a resource. Provide value and information to your followers. Educate them on your industry and what you personally love about it. Take the time to actually engage with them and create that trusting relationship.

This is how you build a loyal following that will actually want to do business with you! 

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Words of Wisdom from Garyvee

This is the difference between branding and selling. Gary Vaynerchuk says it best,

“I’m building for the long term, because I think it’s about brand. So many of you are in it for the quick sale, and you are going to be forgotten. I build trust by giving away all of my content for free and then every three years or so, I write a book, and ask if your interested to buy it.

The difference between branding and sales is simple. Are you trying to convert or are you trying to create an experience? The latter always wins.

The reality is, the greatest companies in the world don’t sell. They brand. Think of Apple as a prime example… When, if ever, have you received an advertisement from Apple telling you to BUY their product? It never happens. Apple focuses on building a relationship that will last by deploying all of their energy into branding and showcasing how your life will change once you switch to iPhone. Their ads are about sharing an experience, about the simplicity and ease of use of their products. About how great it is to use the Mac. It’s all about branding.”

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5 benefits to outsourcing social media management versus hiring in house.

1. Cuts costs almost 50% - outsourcing this role will save you money, time and headache. We live and breath social media and it shows. We are fast, efficient and effective. Because of this we can charge almost HALF THE COST of an entry level social media manager (with 10x the experience) and we don’t require salary, benefits, healthcare, bonuses, mentoring, management, etc. Sounds like a pretty good deal right?!

2. Streamlined processes - we know all the ins and outs of every social platform, support tool, analytics app, affiliate marketing program, etc. The social media landscape is always changing. Whether it be new platforms and algorithms or changes in industry trends or consumer behavior, it’s our job to know, prepare and adjust for these things so that you don’t have to!

3. Industry expertise - We are experts in a field dominated by beginners (social media manager is not typically a high level job). This is the competitive edge that you need to create lasting influence in your industry! We are ready to hit the ground running whenever you are! No training, no learning curve, no management needed. And the quality of work is always guaranteed!

4. Results! - you can have the best content in the world but if you’re not consistently driving new traffic to your page then you won’t see the results you want. Our strategists handle all outreach and growth. We can deliver up to 1,000 new, authentic and targeted followers every single month without the use of bots! 

5. Passive income - growing a targeted following is more valuable than you know. This a loyal audience that will stay with you forever. We can also set you up with affiliate marketing programs and brand collaborations to transform your social media into a source of passive income! 

Interested in learning more? Contact us today to request a free consultation call today!

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Doing Business Without Advertising is like Winking at Someone in the Dark (Pointless)

Ever heard the expression, “if a tree falls in the middle of the forrest and no one is there to hear it, does it really make a sound?”

The same is true in business. If you open a business or launch a new product but no one knows about it, did it really happen? 

You can create an amazing business or product but if you can’t connect with the right people, your business will fail! 

Don’t let that happen!! Big marketing is no longer just for big businesses with hefty marketing budgets. Everything you need to build a viral campaign and take your business to the next level is available for FREE on social media. The key to leveraging this tool is strategy!! That’s where I come in, I’m here to show you the ins and outs of these incredible platforms and help you build your own audience that will be with you forever for FREE! 

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