Posts tagged trust
Building Brand Loyalty and Trust on Social Media

The key to a strong business is strong relationships. People do business with people they know and trust. It’s as simple as that. 

The problem is you can only physically know so many people.

So if you want to grow beyond that limit, you have to figure out a way to build these relationships on a scalable level.

That’s where social media comes in!

Social media is arguably the most powerful marketing tool available to businesses today. However, that’s only true when it’s used strategically and effectively.

The businesses who are using social media effectively and reaping the benefits of it are the ones who are using these platforms to create and cultivate a meaningful, authentic, and lasting community with their followers.

If you’re not seeing the results, growth, engagement, sales, or conversion rates that you hope for, it’s probably because you’re focusing more is on selling a product than on creating a community.

So don’t be a sales pitch. We, as consumers, are bombarded by advertisements everywhere we go. No one wants to follow an account that shamelessly promotes themselves/their products each and everyday. 

Instead aim to be a resource. Provide value and information to your followers. Educate them on your industry and what you personally love about it. Take the time to actually engage with them and create that trusting relationship.

This is how you build a loyal following that will actually want to do business with you! 

Read More