How your business should be using Instagram reels
Reels are one of Instagram's newest features, and they are getting a lot of attention. Users can now post content to their feeds, via stories, go live, and on Reels! And any new, exciting, and eye-popping way your business can display its content is something you should be all over! But what exactly should your business be posting on Reels?
Reels were created around the idea of having a permanent place to post informal, short videos, and provide yet another way to expand user's reach. So, have fun with it and try posting new content that you might not usually post on your business' feed. When Reels were first released in August, these videos were limited to 15 seconds. And with Instagram’s latest update users will be able to post Reels up to 30 seconds long (Gadgets)!
Here are 5 content ideas for your businesses next Reel
1. Educational
Video content is a great way to provide tips, tricks, and tutorials to your audience. And consumers naturally trust and absorb the information provided in video form far more than the same information found in still images as video content is inherently easy going and straightforward. It also allows you to pack the information in more so than you could with just a picture. If you notice many of your customers keep asking the same question, get on Instagram, make a quick Reel addressing this question, and post it to your feed! It will live on your profile forever, then the next time someone has the same question, you can direct them to your Reel.
2. Behind the scenes
Social media is where consumers are increasingly going to learn more about how businesses operate. And Reels are a great place for your business to be giving customers an inside look at the inner-workings of your business and access to behind-the-scenes. And as a business, it couldn't be easier to share this type of content with your audience. The next time you're in a meeting, at the office, or celebrating a company milestone, make a quick Reel capturing the moment.
3. Showcase products
Reels are a great place for brands to show users what they can expect from their products and how THEY can use them themselves. Doing so is also an excellent way to boost sales and encourage your audience to take action. Think of this type of Reel like a mini-15 second commercial for your business.
4. Reuse TikTok Videos
Guess what – you don't even need to create entirely new content to make Reels! At AMR Digital Marketing, we are all about repurposing content, i.e., tweaking content to use across different platforms. As TikTok and Reels are very similar, why not use the videos your business has already posted on TikTok for your Reels? Doing so will allow your content to reach a whole new audience without having to come up with any new ideas on your end! Just convert your TikTok to video format, upload it to Reels, and make sure to add a new caption and the appropriate hashtags!
5. Collaborate with Influencers
Instagram is known as the top platform for influencer marketing. And Reels are a great way to incorporate collaborations! Reach out to influencers who align with your business' offerings and have a similar target audience to yours and set up a collaboration. Have them post a Reel about their favorite products from your line or their experience with your business. Your business can also post a Reel about the influencer and your partnership! Doing so will expand your businesses' reach, raise awareness, and build relationships in your industry.
Instagram rewards businesses that utilize its latest features, and consumers take note of businesses that are jumping on new trends. What is your business waiting for – try out these 5 content ideas for Reels today!
Written by: Leah Ross, AMR Digital, Copywriter