The AMR Blog is our corner of the internet for top tips, tricks, and best practices to achieve social media success. From content strategy to how to analyze your analytics, you’ll find it all here. Want AMR insights coming straight to your inbox? Subscribe below!
Our Creative Director created a few font pairings that look great and are free to use in Canva.
As a team that works on social media content month-by-month, with content creators who are always trying to keep our fingers on the pulse, we’ve compiled a list of key hashtag holidays to inspire you and help your content creation for the entire calendar year of 2024!
Threads is one of the newest apps in the social media world and it’s already gaining a lot of momentum. Here’s a breakdown of what it is, how to use it, and why it might be a good addition to your business’s social strategy!
Hashtags are no longer about volume and trying to reach as many people as possible, but about getting seen by the RIGHT people. AKA slapping some generic hashtags on a post and calling it a day is no longer sufficient. Here are 3 effective, updated strategies for using hashtags on Instagram.
Positive young woman use laptop computer
It’s the last quarter of 2023 and you know what that means — it’s time to prep your business for success in 2024! Here are a few major Instagram trends you need to be looking out for.
A brand’s aesthetic does a number of things — from aiding in brand recognition to creating a visual element that accurately portrays its tone, personality, and overall style.
We have all seen those little blue badges with the white checkmarks next to peoples’ usernames on social media, but what does this little symbol actually mean? And how does one go about getting their account verified? We break down everything you need to know about getting verified on the every social media platform.
TikTok videos and Instagram Reels are the king and queen, respectively, of organic social media marketing right now. Their impact, reach, and potential to go viral are simply unparalleled. For that reason, we get tons of questions about how businesses should be utilizing these platforms.
Reels are the #1 key to consistent growth on Instagram, and that won’t be changing any time soon
Why AMR’s foremost reels enthusiast recommends this video editing app over all the rest.
Learn the basics for writing effective Instagram captions that both your audience and the algorithm will love.
Positive young woman use laptop computer
Ever wondered what it’s like to run the social media accounts for a big company? Here’s the honest breakdown.
Now that we’ve broken down what the difference is between boosted posts and paid ads, let’s talk about which option is the right one for you! To make life easier, we’ve put together a short, four-part questionnaire.
Breaking down the two primary methods for advertising on Meta: boosted posts and paid ad campaigns. While the two may look similar from a user’s perspective, the end results that you will see as an advertiser are very different for both.
Think your business is ready to kick it up a notch for social media marketing but aren’t quite sure? Read this to find out.
Instagram is constantly evolving, adding new features and removing old ones. But there is one thing for certain. Instagram Reels are here to stay. And not only that, but they’ve been the most popular feature on the app for two years running.
4 Feel-Good Accounts to Follow in the New Year & How to Add a Dose of Dopamine to Your Social Content.
Reels are the #1 key to consistent growth on Instagram, and that won’t be changing any time soon
Make sure you are positioned to capture your audience and close the deal during the most important sales period of the year!
User-generated content is a win-win for brands on social media. It demonstrates brand recognition and enthusiasm; it adds a healthy dose of realness to your feed; it gives a platform to the person who was kind enough to post about your company; and (perhaps best of all!) it’s one less piece of content you have to produce for yourself.
If you’re an entrepreneur, small business owner, influencer, or truly anyone who wants to build a successful presence online – it’s crucial to stay up to date and informed on Instagram’s marketing trends.
We’re rounding up a few reasons why you MUST incorporate Reels into your Content Strategy — especially if you want to shoot your shot at going viral.
Achieving a cohesive and professional feed is simpler than you think! Many brands and influencers don’t have — or need — professional photography skills or expensive editing software to nail their aesthetic, and you don’t either!
Your engagement rate on social media is far more than just a vanity metric — it’s a value metric.
Hashtags can be one of the greatest tools in your Instagram tool belt — if you know how to use them.
We’re sharing our top tips to re-start the growth momentum so you can start seeing results for all of your efforts!
Let’s get your business making killer content on the fastest-growing social media platform.
Check out 5 businesses that are absolutely killing it on TikTok and get a peek into their strategies for success.
TikTok videos and Instagram Reels are the king and queen, respectively, of organic social media marketing right now. Their impact, reach, and potential to go viral are simply unparalleled. For that reason, we get tons of questions about how businesses should be utilizing these platforms.
Is your business ready to kick it up a notch with TikTok marketing? If so, make sure you’re capitalizing off of these tools and in-app features!
Don’t let the platform’s young audience dissuade you; TikTok is one of the best platforms for business.
Why AMR’s foremost reels enthusiast recommends this video editing app over all the rest.
Think your business is ready to kick it up a notch for social media marketing but aren’t quite sure? Read this to find out.
Make sure you are positioned to capture your audience and close the deal during the most important sales period of the year!
User-generated content is a win-win for brands on social media. It demonstrates brand recognition and enthusiasm; it adds a healthy dose of realness to your feed; it gives a platform to the person who was kind enough to post about your company; and (perhaps best of all!) it’s one less piece of content you have to produce for yourself.
If you’re new to TikTok, or struggling to see the growth you desire, we’re sharing some important do’s and don'ts today!
Because TikTok is relatively new and growing quickly, there’s still room for new users to join and gin up excitement around their business extraordinarily quickly.
In order to create value-packed videos, you need the right tools. We're sharing our top 10 video editing tools available for free in the App Store.
TikTok has made going live a bit of a right of passage – as in not just anyone can do it. In this post, we tell you exactly how to go live and why you should do it!
For TikTok and YouTube the power of the watch time metric is seriously important, here is how to boost yours.
Should your business be on TikTok? Is it for every business? It is so new that there isn't a definitive guide yet, but here is the best type of content for TikTok.
TikTok quickly became an international success, but the future of the app is on shaky ground, here is what we know.
TikTok has become the fastest growing social media platform and is currently the most downloaded app on the App Store (Oberlo). What does this mean for your business? It means that you can and should be benefiting from being on the platform.
As a team that works on social media content month-by-month, with content creators who are always trying to keep our fingers on the pulse, we’ve compiled a list of key hashtag holidays to inspire you and help your content creation for the entire calendar year of 2024!
Threads is one of the newest apps in the social media world and it’s already gaining a lot of momentum. Here’s a breakdown of what it is, how to use it, and why it might be a good addition to your business’s social strategy!
If you’re looking to launch a new brand, you know that a presence on social media is a crucial component to getting the word out about your company.
We all know you should be scheduling your social media posts. But what exactly does that mean? Here is a step-by-step guide as to how we at AMR Digital Marketing schedule our posts and why we love using Sprout Social.
Ever wondered what it’s like to run the social media accounts for a big company? Here’s the honest breakdown.
Now that we’ve broken down what the difference is between boosted posts and paid ads, let’s talk about which option is the right one for you! To make life easier, we’ve put together a short, four-part questionnaire.
Some important do’s and don’ts if you want to create content that is both compelling and professional on LinkedIn.
Think your business is ready to kick it up a notch for social media marketing but aren’t quite sure? Read this to find out.
Instagram is constantly evolving, adding new features and removing old ones. But there is one thing for certain. Instagram Reels are here to stay. And not only that, but they’ve been the most popular feature on the app for two years running.
4 Feel-Good Accounts to Follow in the New Year & How to Add a Dose of Dopamine to Your Social Content.
Solidify your brand and presence with these simple fixes that can take your company’s LinkedIn page from average to top-tier.
Ever wondered how big your graphics and photos should be for each social media platform? Look no further — we break it all down for you here!
The best way to reach a wider audience through social media is surprisingly simple: Make your content personal and familiar
Make sure you are positioned to capture your audience and close the deal during the most important sales period of the year!
How do you actually find success and sustain growth on LinkedIn as a newbie? The answer: having a solid content strategy! Let’s dive into a few top ways to do this, especially if you’re just starting.
User-generated content is a win-win for brands on social media. It demonstrates brand recognition and enthusiasm; it adds a healthy dose of realness to your feed; it gives a platform to the person who was kind enough to post about your company; and (perhaps best of all!) it’s one less piece of content you have to produce for yourself.
In July 2022 Meta announced that it had updated Facebook’s homepage to create two separate feeds: “home” and “feeds.” Much like the recent Instagram update, this sequesters all of your friends’ activity in the “feeds” section. You will still find plenty of this in the “home” section as well, but this is more of a place for discovery, according to Mark Zuckerberg. This means if you can create consumable, fun content for your brand on Facebook, it’s very likely going to perform better now than it did a couple of months ago.
What is social listening? In short, social listening is a process of tracking and analyzing consumer conversations and mentions of your brand, competitors, or other brand-related keywords. And although that may sound rather simple, social listening is actually quite a complex process.
If you want to grow a loyal audience on LinkedIn, you need to be intentional about engaging with customers who tag you, comment on your posts, and DM you — just as you would on any other social platform. It’s a small commitment that you should be able to squeeze into gaps in your calendar. So don’t worry, this doesn’t involve a ton of extra work, especially if you are fluent in your own brand voice!
There are 6,000 tweets sent every second. Yes, you read that right. Twitter is an incredibly unique social platform where you can gain virality in only 280 characters or less. How? Let’s get into it. Here are seven highly effective strategies to help your brand's tweets get noticed and possibly even go viral.
Think about your favorite brand — what does their voice sound like? How do they make you feel? The way a brand speaks to its audience and the feelings they provoke is the KEY to making a true, authentic connection! Your brand personality is the first thing that speaks to potential customers.
Pinterest offers brands and businesses of all sizes a unique way to present and market themselves. As a visual platform, it allows you to expose your brand to a new audience in a way that inspires them. If you want to learn how to attract a new audience and grow your online following on Pinterest, we have a few tips for you!
A successful LinkedIn marketing strategy should be based on two components: your brand’s core content and your industry-relevant content that is geared specifically to the LinkedIn audience. If you’re not sure that you have a core strategy, we show you how to build one from the ground up here!
Thanks to the internet, companies and brands of all sizes are joining in on current pop culture trends and harnessing their marketing power too! Anything from a movie, TV show, meme, etc. can quickly become a pop culture phenomenon! While referencing these moments in traditional media and advertising can still make a small impact, they are best used online.
500 million tweets go out every day, on average. So, yes, tweeting is in fact equivalent to shouting into the void — unless you know how to capture an audience! Here are some simple tips that we’ve found can help businesses stand out on Twitter, driving their reach and audience growth.
We’re here to fill you in on our top three favorite mobile video editing apps that will make you look like another one of the pros online!
Scheduling posts for social media is easier than ever, as there are numerous apps created for this very purpose. Whether you're building a business, a brand, or a personal account, regularly posting content is the key to success, and scheduling that content makes this infinitely more manageable.