How to Build a Successful LinkedIn Marketing strategy
By Julia Wallace | August 9, 2022
A successful LinkedIn marketing strategy should be based on two components: your brand’s core content and your industry-relevant content that is geared specifically to the LinkedIn audience.
If you’re not sure that you have a core strategy, we show you how to build one from the ground up here! This is your bread and butter.
But in order to be really successful on LinkedIn, you need to customize your content to the network. How this looks will depend on your identity as a company.
To help narrow down this scope, we’re going to start off with a little quiz! Copy and paste this list into a note, then go through each bullet point and delete whatever doesn’t apply to your business.
My business has employees who are not me
I want to highlight my company culture
My business is present at events and conferences
My business partners with other organizations and/or sponsors nonprofit events
My business is featured in trade publications and business news stories
I enjoy highlighting and discussing developments in my industry
The bullet points you have left are going to be part of your custom LinkedIn marketing strategy!
Here’s how to leverage each one to grow your reach and strengthen your company’s reputation.
My business has employees who are not me
Two words: employee highlights. Sharing a photo and blurb about each of your employees is one of the best ways to humanize your brand! These posts allow your followers to associate a face with a name, and remind them that there are people behind your product. Plus, if the employee wants to share the post, it gets your brand in front of even more people!
I want to highlight my company culture
What makes your team unique? Do you all have fun team events or office traditions? Share them! LinkedIn can be fun, you know!
My business is present at events and conferences
Take plenty of photos of your staff repping your business! Talk about what you all learned, industry updates, and/or the good times you shared together. This is also a great opportunity to share behind-the-scenes photos and videos, too.
My business partners with other organizations and/or sponsors nonprofit events
If your brand voice is clear about the causes it supports and beliefs it upholds, then this should be reflected on LinkedIn! Share your thoughts and any photos, if applicable. Your followers will be impressed to see you taking a stand!
My business is featured in trade publications and business news stories
If your business is getting press hits, PLEASE share them! There is arguably no better way to establish credibility for your brand than for it to be covered in a publication.
I enjoy highlighting and discussing developments in my industry
LinkedIn is one of the best places to share updates in your industry because it’s full of like-minded professionals. If you come across an article that sparks your interest, share it and ask your followers to weigh in!
Julia Wallace
Julia is a Content Creator for AMR. Julia has always loved reading, cooking extravagant meals, and essentially all activities that take place on or near the water. But now that she lives in Boulder you can add hiking uphill to that list, too.